Renowned Casino aggregator and creative content provider, Pariplay Ltd., has reached an agreement with Portugal’s equally popular sportsbook and casino brand, Nossa Aposta. The deal would allow Pariplay to extend its presence in another that market while at the same time selling its titles to the general public.
The existing aggregator continues to take encouraging steps towards being the players number one choice. Recently it entered into an agreement with Estoril Sol, another prestigious brand from the same region. The step by Pariplay to broaden its footprint in Portugal comes with excellent benefits and a steady rise in revenues.
Nossa Aposta in the aggregator’s new partner and a member of Cofina Media Group, one of the country’s largest media brands. The company will continue to provide Pariplay titles such as Dragons of the North, Jonny Ventura, The Eye of Ra and Phoenix Gold, further expanding its product and taking the player experience to the next level.
Gonçalo Sousa, head of marketing at Nossa Aposta, spoke on the new partnership: “Our players are always at the forefront of our thinking when we partner with new content providers. Extending our partnership with Aspire Global through their Pariplay iGaming software provider was an easy choice. The renowned quality and engagement of Pariplay’s games will significantly enhance the player experience for our online casino.”
Managing Director at Pariplay, Adrian Bailey said: “We are very excited to unveil our partnership with Aspire Global’s long-term Portuguese gaming partner Nossa Aposta. The market offers strong opportunities for future growth, particularly in the online casino vertical, and we look forward to supporting Nossa Aposta’s player acquisition and retention through our sophisticated casino content. We also see this partnership as showcasing the business synergies of the Aspire Global group at its best.”
The new deal supports both Pariplay and Aspire Global (who acquired the aggregator in 2019) in their ongoing efforts to improve cross-group collaboration and accelerate the overall growth of the B2B service.