Casino games provider Pariplay has unveiled a new content-based partnership with MrQ, the UK-based white label company operated by Lindar Media digital bingo and casino brands.
Under the terms of the partnership, MrQ is to gain access through the Pariplay fusion aggregation platform to Pariplay’s extensive library of online casino games.
By integrating MrQ, customers will be offered a suite featuring titles from third-party suppliers such as Blueprint, NetEnt, and Quickspin to name a few, as well as Pariplay’s own games suite including Viking Glory, Dragons of the North, and Gold’orado.
Savvas Fellas, managing director at Lindar said of the pairing: “We found Pariplay to be the best suited partner for our strategic growth and plans. We are very excited about the opportunities Pariplay fusion will allow us to explore from both an acquisition and retention point of view. With the right suppliers and the right technology, we can grow MrQ’s portfolio of slot content in the least amount of time with the least amount of friction.”
MrQ strives to bring “new life into the world of online bingo by providing players with both bingo and casino slot offerings,” with the brand currently offering eight online bingo rooms and over 90 slot games on its site.
Richard Mintz, commercial and marketing director at Pariplay, said of adding to the MrQ portfolio: “Partnering with a successful bingo platform like MrQ is another key development in Pariplay’s overall growth.
“As an industry-leading supplier, our Pariplay fusion platform delivers enhanced and innovative content that offers our partners an edge in the broader igaming market. We’re also proud to provide a seamless integration process that ensures players have access to unique and interactive gaming experiences.”
Earlier this month, Aspire Global finalised its previously announced €13.1m acquisition of Isle of Man-based GMS Entertainment, the owner of casino games provider Pariplay according to the initial conditions revealed on June 28, 2019.