CIS betting group Parimatch has revealed its largest sports partnership to date becoming a global partner of the pro-sports organisation Fnatic winner of over 200 championships over 30 different types of games over the past decade.
The partnership sees Parimatch joining the global brand roster of Fnatic, which includes BMW, Monster Energy, One Plus and AMD Radeon, as the ‘official betting partner’ of Fnatic CSGO teams.
Established in 2004, Fnatic is considered as one of the most important institutions in the development of competitive gaming, having seen the transgression of sports from amateur origins to a multi-billion dollar sport that attracts the global public.
Stepan Shulga, Head of Esports at Parimatch said: “This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history.
“We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store – #alwaysfnatic”
In announcing its largest partnership, Parimatch says it will use Fnatic Global Appeal to expand its content and marketing on social media, connecting with various sports audiences across all categories of gaming.
One of the most popular sports organisations, Fnatic teams are reported to have 15 million esport fans worldwide following a combined global social media.
Sam Mathews, Founder and CEO at Fnatic added: “At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner.
“We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.”