Parimatch Tech has signed a three-year sponsorship deal with Chelsea FC to enhance its sports sponsorship portfolio.
Parimatch will use its digital, social, and logistical assets to create reciprocal branding opportunities for itself and the UEFA Champions League holders for the 2020/21 season.
The firm will design bespoke matchday experiences for fans throughout the forthcoming 2021/22 Premier League season, in addition to utilising the West London club’s “bold and ambitious brand.”
Roman Syrotian, Parimatch Tech’s Co-CEO, stated: “Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition.
“Becoming an official partner of 2020/21’s European champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring.
“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe.”
Other Parimatch agreements
Parimatch Tech, based in Cyprus, has agreements with Juventus of Serie A, as well as notable esports outfit Team Spirit and star Coldzera. It recently renamed from its original brand to reflect its strategic objective.
Guy Laurence, Chelsea FC’s CEO added: ‘Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win.
“Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings.’