Parimatch, a CIS betting organisation, has changed its name to Parimatch Tech to ‘highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business,’ according to the company.
Parimatch Tech will continue to promote the Parimatch brand while also delivering technology and marketing solutions for the gaming and entertainment industries, as part of the company’s long-term technological transition, which began in 2019 when only 5 percent of clients were betting online.
Roman Syrotian, Parimatch Tech’s co-CEO, said: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market.”
The company notes that as the owner and developer of the Parimatch brand, it is involved in brand positioning and marketing, as well as negotiating new alliances, signing ambassador contracts, and building the brand ecosystem.
The company’s redesign emphasises the company’s globalisation and aims to raise brand awareness among partners and users around the world. Parimatch Tech is taking the Parimatch brand to worldwide markets through its partners in Ukraine, Cyprus, the United Kingdom, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.
Maksym Liashko, co-CEO of Parimatch said: “Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation.
“It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”