As the arrangement enters its first year, Parimatch has reaffirmed its commitment to the Italian football giant Juventus.
Parimatch has announced plans for ‘further ‘exciting campaigns’ with the club when the 2020 Serie A season begins, expanding on a variety of marketing efforts carried out during 2020.
So far, the duo has collaborated on a video release that has “proven to be a worthy and refreshing creative challenge” for the marketing teams at both the sports betting and igaming IT firm and the Italian top-flight team.
The TV commercial featured key Juventus players such as Arthur Melo, Cristiano Ronaldo, Alvaro Morata, Luiz Da Silva Danilo, and Wojciech Szczsny, and was infused with Parimatch’s yellow electric impulses.
Huge global success
According to Parimatch, the joint venture, which was produced by Ukrainian production company Electric Sheep Film, was a “huge global success,” helping the brand reach “millions of Juventus fans around the world.”
Parimatch Tech’s CMO, Ivan Liashenko, said: “Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch.
“Being a partner to a legendary club with over 120 years’ worth of history is an honour, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together.
“I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!”
Premier League clubs
In addition to retaining its partnership with Juventus, Parimatch has signed agreements with three Premier League clubs — Aston Villa, Brighton & Hove Albion, and Southampton – to strengthen its presence in the English sports market.
After previously partnering with Chelsea, Everton, and Leicester City, the firm has now expanded its footprint in the English Premier League. The deals with the latter two teams have also been extended.