Parimatch, a Cyprus-based sports betting operator, has announced the launch of a new campaign featuring Juventus football players.
The marketing campaign, which was created in collaboration with Ukrainian firm Electric Sheep Film, aims to raise brand awareness for Parimatch among Serie A fans and will feature the operator’s distinctive yellow logos.
Two strong brands
Ivan liashenko, CMO of Parimatch said: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world.
“Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch.
“The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”
Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczsny are among the Juventus players who will appear in the campaign.
Kateryna Amirkhamova, CCO at Parimatch said: “This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions.
“Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly.”