Parimatch, a gaming and betting firm, has been the first in Ukraine to be granted a betting licence, and Dale Steyn has been appointed as the group’s first cricket ambassador.
The move comes after Ukraine’s Verkhovna Rada legalised gambling last year, a move that was hailed as a “historic event” in a world where gambling has been illegal for more than a decade.
The licence, which would be the group’s fifth of its kind, would allow the firm to legally offer sports betting, casino games, and poker.
Pending final decisions
Despite its eagerness to enter its home market of Ukraine, Parimatch is still pending final decisions on online gaming taxes, licence fees, and system technological accreditation.
Parimatch’s managing partner, Maksym Liashko, explained: “Work still remains to be done on reforming tax legislation before the Ukrainian market becomes attractive to foreign investors.
“Taxation should be transparent and logical so that it doesn’t create additional obstacles for foreign investors. At this stage, the cost of licenses for various types of gambling activities is so high that, together with taxation, it does not make investments in the nascent Ukrainian market attractive.
“So Ukraine could lose the competition in terms of investment to other countries. Under favourable legal conditions, specialist market capacity and qualifications will allow Ukraine to become a gaming hub for the Eastern Europe region. Like Malta and Manila, Ukraine now has the potential to become a centre of expertise for gambling entertainment.”
South African international Dale Steyn
In addition, Parimatch has signed South African international Dale Steyn as a brand ambassador for an 18-month period, marking the company’s first cricketing partnership.
“I am very excited to partner with a renowned global brand like Parimatch as global brand ambassador,” Steyn noted.
“Cricket is a sport where everyone has differing predictions and there’s no better way to enjoy the sport than with Parimatch.”