In a two-year contract that includes Europe and the Commonwealth of Independent States, gaming and betting provider Parimatch has become an official partner of Everton Football Club, ahead of the company’s UK site going live on October 1.
The ‘Official Betting Partner’ position will see the company’s logo appear on matchdays at Goodison Park on LED perimeter and ribbon boards, with Parimatch still visible through the online channels of the club, in accordance with age and territory restrictions.
Alan McTavish, commercial director at Everton Football Club explained: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.
“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.
“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”
In addition, Parimatch intends to increase visibility and customer acquisition in key markets as part of the partnership, promoting the imminent launch of a new location explicitly developed for customers in Great Britain by the brand and strengthening its role within existing pan-European territories.
Parimatch CEO Sergey Portnov added: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.
“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do.
“We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”
Parimatch is on a roll! We have another great partnership to announce!
We are thrilled to be joining forces with @Everton and becoming the Club’s ‘Official Betting Partner’.
Think this is the end of our exciting news? Ok, watch this space….? pic.twitter.com/SIXX9vgITz
— Parimatch (@ParimatchGlobal) September 24, 2020