Parimatch has further extended its ties to the athletic world by appointing Oleksandr Usyk as the group’s first responsible gambling project ambassador.
The partnership comes after the company strengthened its Premier League presence by signing a three-club PL agreement with Aston Villa, Brighton & Hove Albion, and Southampton.
Parimatch Tech co-CEO Maksym Liashko said: “As market leaders in the CIS and a responsible business, we are championing the move towards responsible gambling. Our team will advance responsible gambling project in development, analytics, and communication with clients.
“We are confident that the partnership with Oleksandr will take our initiatives to a new level and help Parimatch spread knowledge about responsible gambling among players worldwide.”
Improve community awareness
Following the obligatory WBO challenger, Parimatch has detailed plans to hold instructional programmes for clients as well as improve community awareness regarding gambling.
The partnership comes before of the undefeated Ukrainian’s fight against Anthony Joshua at Tottenham Hotspur Stadium on Saturday, September 25.
Usyk added: “Willpower, intrinsic motivation and self-control are the key elements for victory. The same goes for gambling: it is important to stay mindful while gambling, to understand that this is just a way to have fun and get positive emotions, and you can always pause if necessary.
“This is what I mean by responsible gambling. Therefore, I join the initiative of Parimatch, which will raise the awareness of players about the principles of fair, responsible and transparent gambling.”