Parimatch Holdings has reported Dmitry Sergeev’s promotion to the newly formed executive leadership position – CEO of the division Parimatch CIS.
Sergeev, who has led the Russian unit of Parimatch since 2019, will be responsible for leading operations and growth strategy for the territories of the ‘Commonwealth of Independent States,’ covering – Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.
Parimatch clarified that the appointment was made with a view to dramatically amplifying the role of the bookmaker in new and developed markets.
Updating its leadership structures, Parimatch added that the betting group strives to better align its operations and practises across its divisions in Asia and Eastern Europe.
Sergey Portnov Parimatch Holding CEO commented: “The CIS is a key region for us, and I know from his success in heading up Parimatch Russia, that Dmitry will provide strong leadership for Parimatch CIS at what is a truly exciting time for the wider business – as we invest in our technology capabilities to deliver innovative and seamless experiences to our two million-strong customer base.”
In its update Parimatch highlighted the proven qualities of Sergeev, having quadrupled the growth of the Russian market in less than a year of joining the firm.
In addition, Parimatch noted the expertise and experience of Sergeev in the implementation of successful CIS betting and marketing strategies, having previously served as CEO of Bwin Russia (2015-2019) and lead operations for the CIS digital sports publishing company Rambler&Co (2006-2015).
Dmitry Sergeev, CEO of Parimatch CIS, added: “Many thanks to the entire Parimatch team in Russia. Together we have made a huge breakthrough, becoming one of the most prominent betting companies in the country. New challenges await, because our ambition to become one of the top three operators in the CIS region is now being put on the fast track!
“As CEO of Parimatch CIS I will be focusing on strengthening brand presence, developing and implementing new technical solutions, and ensuring the company’s number one priority is innovation. We must stay one step ahead and set new trends to excite and entertain our customers.”