With the signing of a new partner in Panama, Fedebeis, LatAm sports betting operator Betcris has added to a number of main sponsorships obtained over the past year. For the second year in a row, the Panamanian Baseball Federation has selected Betcris to be its principal sponsor for the 2020 Major Baseball Championship.
Under the terms of the deal, Betcris will have a presence in Panamanian baseball stadiums that will host matches during the championship that is already underway. On October 9, the season began, running until October 22. Banner placement behind the home plate of the games will be earned by the corporation, and these will be seen during TV broadcasts, twice during each game.
Betcris will also be granted rights to use Fedebeis’ select IP, including the use of the logo of the company, team names and players. A digital banner issued by the sports gambling operator is included in the Fedebeis app and will provide visibility during live broadcasts on the Fedebeis YouTube channel and also on Facebook Live.
In addition , the company will be permitted to have 30-second advertisement spots during broadcasts and will also feature on the other social media networks of Fedebeis.
Max Estrada, Marketing and Communication Manager for Fedebeis, said: “Betcris’ arrival in the Panamanian baseball family has given great impetus to the sport, its athletes and, above all, to the hundreds of thousands of national and international fans who follow each season of this major league. At Fedebeis, we are honored to have the backing of Betcris, who for the second year in a row joins this championship.”
By building partnerships across Latin America, Betcris has been committed to expanding its brand recognition. It is also the official gambling partner of the Canadian Elite Basketball League, the official wagering partner of the Major Baseball League in Latin America and the official betting partner of the National Football League in Latin America, in addition to the sponsorship agreements established in Brazil and Mexico.