Pala Interactive, expert on pay-to-play and social gaming network, has introduced the Unibet brand of Kindred Group in Indiana. The move follows previous launch of Unibet in Pennsylvania by the company.
The contract, decided in time to restart the sports season, saw Pala merge the Kambi Sports network into its own online gaming platform.
Jim Ryan, President and CEO of Pala Interactive, said: “Unibet needed to be ready for sports season and our team was absolutely delighted to deliver this on schedule on our platform. They now have a fantastic sportsbook experience available for Indiana residents, right as the NBA and NHL begins again. We’re looking forward to working with them next in Iowa.”
With regard to the launch in Pennsylvania, the Unibet offering officially went live on 15 November with Kindred leveraging the online gaming platform of Pala Interactive which includes the player account management system of the company, Pala Online Casino products, integration into all third party casino content, assimilation with Kambi for sports betting and marketing technology integration.
Kindred USA SVP Manuel Stan added: “Unibet is excited to provide a safe and secure environment for residents of Indiana to bet on their favorite sports. Getting live as the season starts again in basketball was vitally important to the group, given that we are an Authorized Sports Betting Operator of the NBA. It was great to have Pala Interactive on our side to do this.”