Pala And Kindred Merge In Pennsylvania To Drive Unibet Brand

Pay-to-play and social gaming platform specialist Pala Interactive has signed a multi-year licencing agreement with Kindred Group to provide the Unibet brand in Pennsylvania with its patented digital real money gaming platform.

The Unibet offering was officially launched on November 15 with Kindred leveraging the online gaming platform of Pala Interactive that includes the player account management system of the firm, Pala Online Casino products, integration into all industry-leading third-party casino content, assimilation with Kambi for sports betting and integration of best-of-breed marketing technology.

Pala CEO Jim Ryan commented: “Pala Interactive is absolutely thrilled to have been chosen by the Kindred Group to provide our full-service online gaming platform for their Unibet brand in Pennsylvania.

“It is extremely satisfying that an operator as sophisticated as Kindred recognises the quality of the technology we have built and has the confidence in our ability to deliver a product that will make them successful in Pennsylvania and beyond.”

Manu Stan, SVP Kindred US, said: “Pala Interactive has been a great partner throughout the preparation for this launch. We have been very impressed by the quality of the Pala online gaming platform, the flexibility of the Pala organisation and we are now delivering our customers a state-of-the-art online gaming experience. We look forward to a long-term and successful relationship.”