Simplebet Joins FanDuel To Deliver FTP

In order to deliver a free-to-play (FTP) game available in both the latter’s sportsbook and DFS applications, sports betting technology company Simplebet has joined with sportsbook operator FanDuel. The firm stated that its use of proprietary technologies created a new type of in-play betting called micro-markets, which are in-game betting markets created and resulting in minutes or seconds only. The new product, called FanDuel PlayAction, is a real-time game where fans can choose to predict…

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