Paf Wins Swedish Gambling Sustainability Award

Paf has been named the most responsible gaming company in Sweden and won the Swedish Gambling Awards prize in the Category of Sustainability. In the Leadership category Paf Deputy CEO Daniela Johansson was also the winner.

Paf’s Deputy CEO Daniela Johansson said: “We are particularly happy to win the Sustainability award. It is proof that Paf is the industry leader in both gaming and social responsibility. Once again this year we have taken major steps to improve our focus on gaming responsibility and our reduced loss limit combined with our openness is something that has made the jury stand up and take notice.”

An impartial jury of seven individuals with long experience and sustainability, gaming responsibility, marketing and leadership skills selected all the 40 finalists and  11 winners.

Thomas Nilsson, chairman of the Swedish Gambling Award said: “We received a lot of very interesting entries this year and it was a long jury process. The winners have looked at some serious issues, listened to their customers and the market and found good solutions.”

The reason for the jury to select the winner in the category of sustainability reads: “A sustainable gaming industry requires transparency, openness and honesty. Many people say they work to combat gambling addiction, but few dare to show what it actually looks like in real numbers, let alone deny themselves the revenue that others say yes to. Paf is leading the way – and for that they absolutely deserve to win this year’s award in the category.”

On 1 September 2018 Paf became the first international gaming company to introduce a maximum limit for controlling how much a customer can lose in one year, an annual loss limit of EUR 30 000 (SEK 300 000). Paf decided to report publicly the numbers of its consumer playing divisions in 2019, and the loss cap was further lowered to EUR 25,000 (SEK 250,000) on 1 January 2020. Because of this yearly cap, Paf will promise the company to stop major players from playing at Paf’s online games in 2020 altogether.

Daniela Johansson of the company also won the award for her focus on making the gaming industry more sustainable in the Leadership category.

Motivation from the jury to select the winner in the field of leadership reads: “Daniela Johansson is a very positive role model and has shown responsible leadership in aiming for more sustainable development in the gaming industry. She has dared to make uncomfortable decisions that promote transparency and openness and she has challenged the entire industry in a positive way. She has, in an exemplary way, stood behind her decisions and advocated a sustainable approach, transparency and openness.”

Daniela Johansson added: “I am very happy to win the prize and I feel humbled when I read the jury’s motivation. I would also like to say that many people at Paf have worked to improve our gaming responsibility. So I see the prize as further proof that we are making actions that are based on solid foundations and that are fundamentally good.”