Together with Paddy Power Betfair, the content provider Play’n Go has taken “another major step forward in the UK region” through a new content-based partnership.
As a result of the deal, Paddy Power Betfair will welcome titles from Play’n Go through direct integration into their own platform, as the company continues to push successfully into slots.
Lauding its iGaming content “a sign of faith in the quality” Play’n Go emphasises that the relationship represents a significant move as it aims to secure a strong position within the country.
Francesco Borsetti, commercial director of Betfair Gaming UK, said of the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n Go. We aim to offer the widest selection of high-quality slot content and, with Play’n Go, we can continue to do just that.”
A collection of Play’n Go content is to be published under the terms of the agreement, including what the company lauds as “successful titles” such as Legacy of Egypt, Sword and the Grail and the recently released Demon.
The first companies to benefit from the agreement are the domains paddypower.com and betfair.com, with more roll-outs to be followed internationally across more markets.
Johan Törnqvist, CEO of Play’n Go, gave his thoughts: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment.
“This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Earlier this month, and in a development that will see the creation of the world’s largest online betting and gaming company, Flutter Entertainment, Betfair and Paddy Power owner, will purchase The Stars Group through an all-share merger.
It is expected that the approval of Flutter and TSG investors will be obtained in the second quarter of 2020, with completion anticipated in the second or third quarter of 2020.