Betfair has launched a new statewide advertising campaign with the motto “Because we’re Betfair,” just in time for the start of the Euro 2020 tournament.
Betfair claims it has taken a new route in promoting its brand as the “leader of the pack” in sports betting, thanks to a collaboration with creative agency Pablo London.
Betfair’s latest commercial, which features a CGI mammoth encased in ice, chronicles the company’s pioneering technologies that have revolutionised the betting scene, including its Exchange platform and first-to-market additions like In-Play betting, Cash Out, and Acca Edge to market.
Abolishing pay-out suspensions
Betfair will be the first betting brand to abolish pay out suspensions, solving a key betting pain point for players, bolstering its credentials as the industry’s most creative enterprise.
Betfair’s Marketing Director, Stephen Mault, stated: “We’re incredibly proud of our latest campaign with Pablo. The Euros is a busy period for customers so we wanted to lead with a stand-out campaign, that increased brand consideration and brought to life our key message of “No Cash Out Suspensions.”
“Our customers told us the analogy of not being ‘frozen out’ was a simple and playful way to land the message, and we’ve looked to evolve the Betfair brand personality to land the entertainment of betting. This campaign is truly Through The Line, we’ve collaborated with the likes of Facebook to ensure all ad formats are tailored to the platforms.”
High-impact, high-engagement ads
Pablo London, who is in charge of Betfair’s new creative output, is an expert in creating high-impact, high-engagement ads for mass-market businesses, having worked on projects for Costa Coffee, Deliveroo, Comic Relief, and Huawei.
Pablo’s Executive Creative Director, Dan Watts, stated: “As always, it’s been fun working with the team at Betfair to bring to life their first product innovation as the fairer bookmaker. And what better way to celebrate a big year of football than with a knee-sliding mammoth.”