After being appointed as the chief marketing officer of casino and sportsbook platform provider Soft2Bet, Pablo Ferreira has confirmed that it is a “real privilege” and a “fantastic step.”
2021 sportsbook flagship
His job will include designing the advertising plan for the company’s lauded 2021 sportsbook flagship, as well as “a highly anticipated brand launch scheduled for the coming months.”
Continued success to the business
Boris Chaikin, Soft2Bet’s CEO, stated: “We are thrilled to name Pablo Ferreira as chief marketing officer and have no doubt that his appointment will bring continued success to the business.
“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”
30 strong operator portfolio
Ferreira’s new job will entail overseeing the marketing and promotion of Soft2Bet’s more than 30 strong operator portfolio, including the award-winning SBC igaming entity Wazamba, following a fruitful spell as Soft2Bet’s head of country managers.
The new CMO of the platform provider brings a wealth of industry expertise to the job, following a multi-year stint as head of marketing for the then GVC Holdings in LatAm and Spain and a managerial tenure at Sportingbet.
Pablo Ferreira, CMO at Soft2Bet said: “Becoming chief marketing officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege.
“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”
Currently, the company holds licenses from the Malta Gaming Authority, the Swedish Gambling Authority and Curacao, with more EU approval expected to follow.