International news media agency PA Media Group has launched its new ‘PA Betting Services’ unit which offers sports betting content, data and editorial services to the diverse stakeholders in the industry.
“Betting Services will act as a one-stop destination for multimedia betting content and services for existing customers and key target markets like the USA and Africa,” said PA Media as part of its launch statement.
In launching its new betting editorial arm, PA Media states that it seeks to place its company as the leading provider of sports content, meeting the online needs of betting incumbents to cover horseracing, greyhounds, football, sports and other content requirements.
PA Betting Services consolidates PA Media’s portfolio of betting-related editorial and multimedia services, including video streaming, word-to-word editorial experience, photos, video, infographics, and more, providing consumers with a range of ready-to-publish and personalised platform solutions.
Michael Grenham, PA Media Group’s Managing Director for Racing and Betting, underlined the company’s 60-year legacy of providing specialist racing and betting data and editorial content to clients around the world.
“The creation of this new brand identity is an important step in our strategy to provide a wider range of customers with an innovative new offering that responds to their changing needs” said Grenham.
“PA Betting Services is uniquely positioned to capitalise on PA’s unparalleled expertise and international reach as the global betting market continues to evolve. Ours is a brand that is trusted around the world – PA has been synonymous with quality and integrity for decades and those attributes will continue to guide our growth ambitions.”