The appointment of Jenny Lu as North American General Manager has been confirmed by OtherLevels, a provider of customer experience solutions to the igaming industry. She joins the firm that has for over a decade developed and led teams in North America at the intersection of pay media, acquisition, online gambling, lotteries and sports betting.
Lu was Director of Sales at Optimove before joining OtherLevels, where she led the growth of US and Canadian gaming sales. She was Director of Account Management at Income Access, a Paysafe company, and formerly Director of Customer Relations and Partnerships at Income Access, from 2009 to 2018.
She holds a Bachelor of Law and a Bachelor of Commerce from the University of Technology in Sydney, Australia and brings more than a decade of experience in sales, strategic business growth, alliances, customer management and marketing.
Brendan O’Kane, CEO, stated: “We are thrilled to welcome one of the most respected and recognized gaming executives to the OtherLevels team. Jenny brings extensive experience across the online casino, lottery and sports betting sector, and has a tremendous track record in client management, partnering, sales and business development.
“We believe her experience of paid media and acquisition, coupled with her deep knowledge of CRM and related technologies, will accelerate OtherLevels growth across the OtherLevels In-Play, Open Data Platform and Intelligent Messaging solutions.”
Lu added: “I am very excited to join the OtherLevels team. OtherLevels has first class technology and solutions, wonderful clients and a particular differentiated focus on real-time engagement, which is critical to operator success in the North American markets. I am really looking forward to bringing advanced, sophisticated engagement to operators for live games, as this is what fans want, as well as a massive untapped revenue opportunity.
“Given the accelerating positive changes in the US regulatory landscape, and the deep partnerships that OtherLevels has established, I am very confident that we will experience substantial growth through 2021 and beyond.”