Bragg Gaming Group’s B2B gaming solutions provider Oryx Gaming has launched a new data analytics platform that forms the foundation for the Oryx player engagement platform, which is yet to be launched.
The data analytics platform can be used either as a module integrated into account management systems for third-party players, or as an addition to the Oryx igaming platform.
The platform allows data from internal as well as third-party systems to be collected and analysed in real-time, enabling operators to gain a better understanding of their customers and effectively segment, target and engage them by triggering behaviour and preferences based activities.
Real-time data is collected and processed from the Oryx igaming platform, Oryx hub, and Oryx sportsbook, as well as from transactional third party systems, management systems, content providers, service providers, products, and websites.
The platform comes with an analytical sandbox tool which allows operators to dive deeply into the data and create advanced player segmentation, loyalty schemes and recommendations, all powered by machine learning algorithms.
The Oryx player engagement platform which the company is set to launch aims to offer a number of features, such as focused promotions, multi-channel campaign management, as well as real-time event management, a direct player engagement system.
Matevz Mazij, managing director of Oryx Gaming, commented: “Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
“The Oryx data analytics platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.”