Oryx Gaming Goes Live With MaxEnt Brands

Oryx Gaming achieved the latest stage of its global expansion plans after the firm earlier in the year lauded “a very successful period.”

The new business agreement for the Bragg Gaming Group’s B2B gaming software provider has come alongside Max Entertainment, with the firm expected to supply its four online casino brands.

Max Entertainment, founded in 2012, currently operates sites including its flagship brand Slotty Vegas, GoSlotty’s ‘Pay-n-Play’ casino, and VulkanBet, providing customers with a mix of sports and igaming.

After a successful integration, the operator group gained access to the Oryx Hub with proprietary and exclusive RGS content and more than 8,000 games from more than 80 suppliers, as well as a suite of marketing tools that allow operators to manage and execute marketing activities on their own.

Ion Minca, Max Entertainment head of product said of the link-up: “Part of our core values is to offer excitement to all of our customers and for that we need a wide variety of titles to ensure we have something that appeals to everyone.

“By teaming up with Oryx, we have now significantly expanded our content library with a range of thrilling games that we know will enhance the experience for our players.”

Oryx’s RGS offers a software library generated across a variety of development studios including Gamomat, Kalamba, Golden Hero, and GiveMe Games. In addition to being legal, accredited or authorised in 14 other major jurisdictions the company is officially licenced by the Malta Gaming Authority and the Romanian National Gambling Office.

Matevz Mazij, managing director of Oryx Gaming, said: “Max Entertainment has four strong brands focused on offering the best experience which aligns with our values and we are excited to now offer our ever-growing portfolio to them.”

This new collaboration follows on from previous agreements that Oryx Gaming inked this month alongside Favbet and SBTech.