Oryx Gaming Bolsters Greece Position With Novibet Deal

Oryx Gaming has bolstered its position in Greece, hitting the ground running in the country’s market with the launch of its content with Novibet.

The merging with Novibet, which is part of the Bragg Gaming Group, comes only weeks after the company was granted a supplier licence in the newly regulated country. Novibet users now have access to titles from Oryx’s large library as a result of the integration.

Bragg Gaming’s chief commercial officer, Chris Looney, said: “We have hit the ground running in the Greek market and this partnership with Novibet is significant as it takes our content live with one the country’s largest brands.

Future opportunities

“As well as strengthening our position in Greece, this deal will also provide ample opportunity for Oryx in the future, with our partnership set to expand into other regulated markets.”

Furthermore, the agreement will allow Novibet to distribute Oryx’s material in the United Kingdom and Italy, which the supplier has announced it plans to penetrate as part of its regulated market expansion strategy in Europe, North America, and globally.

Oryx also intends to acquire its UKGC licence later this year, as well as having its first batch of titles certified for the Italian market.

“Excellent portfolio of games”

Fotini Matthaiou, casino manager at Novibet said: “Oryx provides an excellent portfolio of games that we are certain will be appreciated by our players in Greece and all of our key markets.

“At Novibet, our aim is to provide the most entertaining and vibrant gaming experience and Oryx is a partner that can guarantee this offering. 

“We’re thrilled to be further expanding our online casino portfolio with this deal, and we look forward to a long and fruitful partnership.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.