OPTX Adds Hard Rock Lake Tahoe

Hard Rock Hotel & Casino – Lake Tahoe has been added to the growing portfolio of OPTX, a Las Vegas-based tech start-up focused on analysing complex player data to provide real-time insights and recommendations to casino operators.

OPTX, which was established in 2019 by former casino executives, brings together all casino data to give operators a new perspective on their industry. The firm’s data intelligence, which is accessible through desktop and mobile applications, generates actionable recommendations for casino operators while also delivering real-time individualised insights.

These enable teams to spend less time compiling data and more time executing strategies that increase guest visitation, sales, and profitability by ensuring that no actionable player is overlooked.

Help to advance casino operations

Brooke Fiumara, OPTX’s Co-CEO, stated: “We’re Thrilled that Hard Rock Hotel & Casino Lake Tahoe chose OPTX as the software that is going to help advance their casino operations. Hard Rock Hotel & Casino Lake Tahoe is in one of the most competitive markets in the gaming industry. 

“Our real-time player recommendations, AI driven slot recommendations and operational functionality to manage the day to day will give Hard Rock a true competitive advantage.” 

Hard Rock Hotel & Casino Lake Tahoe’s Executive Director of Casino Marketing, Eric Barbaro, responded: “The OPTX platform will help our team streamline operational efficiency while providing powerful insights and actionable recommendations for our casino floor, players and database. OPTX positions the property for the future while helping us better manage our operations today.”