Optimove, the provider of digital marketing tools, has entered into a new agreement with BlueRibbon Software that will focus on improving player participation and retention.
Under the agreement, BlueRibbon would create a out-of-the-box’ integration with Optimove, allowing custom jackpot campaigns to be developed by Optimove users, increasing player participation, loyalty and retention.
Yuval Shefler, Optimove’s VP for Strategic Partnerships, said: “BlueRibbon’s gamification solution is a great compliment to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviours and preferences.
“We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.”
Optimove said that this new alliance would give a greater range of benefits that operators can provide to their players by incorporating BlueRibbon’s tech.
Dan Fischer, BlueRibbon’s Co-Founder and CMO said: “We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value.
“In the current environment, iGaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades. With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalised marketing campaigns that keep the player experience fresh and exciting through attainable winnings.”