Optimive Partners With Netcore For ‘Highly Personalised’ Messaging

Marketing platform Optimove has announced a collaboration with India-based Netcore as both aim to provide players with “highly personalised” email and SMS messaging.

Stressing the gaming operators would benefit from “smart orchestration capabilities” as well as a “fast, high delivery messaging infrastructure,” the link-up would enable businesses to automate the distribution of appropriate, personalised player communications.

Optimove and Netcore integration’s most common use cases are stipulated as email personalisation, multichannel campaign coordination, and smart campaign optimisation.

Yael Lapid, VP of customer delivery at Optimove said: “This partnership with Netcore expands Optimove’s offering in APAC markets.

“We look forward to working closely with Netcore’s excellent team on helping many joint clients in APAC improve the business value and impact of their relationship marketing operations via the combined Optimove-Netcore solution.”

India-based Netcore, an email and SMS messaging network and services provider across the Asian Pacific region, provides thousands of consumers with nine billion emails a month, including brands such as Domino’s, KFC, Hyundai, Axis Bank, Vodafone and Standard Chartered Bank.

Partnership with Optimove will allow Netcore customers to maximise the efficacy of these marketing activities by leveraging the capabilities of the company’s consumer modelling, segmentation, personalisation, optimisation and multi-channel campaign. Established Optimove customers will also benefit from Netcore’s quick message delivery platform and delivery rates allowed by the AI.

Chaitanya Chinta, co-founder and global head of email business at Netcore added: “We are very impressed with how Optimove integrates data science, AI and marketing know-how to enable operators to send relevant, emotionally intelligent communications to thousands or millions of individual players.

“This partnership further advances our mission of providing the ultimate email deliverability experience for our customers.”