OpenSports Handle Record Breaking Bets During Melbourne Cup

During Tuesday’s Melbourne Cup, SG Digital handled a record-breaking amount of bets for its OpenSports clients, despite the most popular annual thoroughbred horse race in Australia taking place behind closed doors.

For SG Digital, the digital division of Scientific Games, OpenSports is the full package sportsbook solution, with wagers processed via the OpenBet betting engine.

There were twice the amount of bets during the entire Melbourne Cup Carnival compared to the 2019 event, with a 100 percent increase in stakes for the flagship race, won by Twilight Payment.

An rise of 75 percent from last year, OpenSports handled a peak of over 61,000 bets per minute. The sportsbook solution is used by some of the world’s leading operators, including the Australian brand Sportsbet from Flutter Entertainment.

The CIO at Sportsbet, Simon Noonan, said: “This was an unprecedented Melbourne Cup Day for Sportsbet and the platform met record demand without compromising stability or experience for the more than 1 million customers that had a bet with us today.”

SVP Sportsbook at Scientific Games Digital, Keith O’Loughlin, added: “The Melbourne Cup is an enjoyable experience for millions of betting fans in Australia and beyond. The availability of enjoyable betting experiences across web and mobile has seen online betting surging in recent times with an influx of new customers.

“Through the Melbourne Cup, the OpenSports™ platform provided a seamless experience, having been tested over five times the capacity of our operators for key sporting events, as well as enabling cloud services and our ongoing investment in the technology stack.

“The record-breaking figures from OpenSports™ illustrate the importance of events like the Melbourne Cup to bookmakers and bettors at present. Once again, our robust and reliable platform rose to the occasion and provided a hugely memorable sports betting experience for our operating partners and their customers.”