OneTouch, a casino game producer, is teaming up with a “well-established” Japan-based firm to release a series of “premium localised” casino games.
In the first phase of the launch, 12 of OneTouch’s localised slots and table games will be available, with each title’s design, playability, and features based on market research on Japanese players’ requirements and behaviours.
The mobile-first studio’s first two games, BeatsEx and Jewelry Cats, will be released on August 2, followed by ten more titles in the coming months.
Strategic market push
Petra Maria Poola, OneTouch’s head of business development and operations, said: “The first half of 2021 has been phenomenal for us with our push into more strategic markets including LatAm and now Japan, both of which are exploding and offer endless growth potential for our premium games. There will be many more announcements to come in both territories so watch this space.”
The Japanese online gaming sector has grown rapidly in the recent year, with average levels of spend per active player far above usual European benchmarks, with several significant European firms increasing revenue by more than 150 percent by 2020.
Furthermore, according to current World Bank data, 91 percent of the country’s 126 million people utilise the internet, while mobile phone usage remains among the highest in the world, with 141 subscriptions per 100 people.
OneTouch’s recent entry into the LatAm market earlier this month, when it certified several of its mobile games for Colombia, with ambitions to launch its live casino offering and expand into additional rising LatAm nations in the coming months, follows a similar strategy.