OneFootball Announce FTA Bundesliga LatAm Broadcast Model

Digital media company OneFootball has announced a collaboration with Bundesliga International, the DFL Deutsche Fußball Liga’s affiliate, to create a ‘digital-first, free-to-air broadcasting model’ in a number of LatAm football markets for each Bundesliga fixture.

All of Germany’s first division fixtures for the 2020/21 season will be televised for free on OneFootball in nine countries throughout Latin America as a part of the deal. Argentina, Bolivia, Chile, Colombia , Ecuador, Paraguay , Peru, Uruguay and Venezuela are included in these territories, all of which will have Spanish-speaking Bundesliga flows.

Lucas von Cranach, OneFootball’s CEO and founder, stated: “Our new partnership with Bundesliga International continues our mission to democratize football as OneFootball will now be streaming live action from one of the most exciting leagues in the world directly to fans for free throughout South America.

“The innovative model we are pioneering solidifies our presence in the market and offers a new generation of football fans readily available, personalised, live content at their fingertips.”

OneFootball will also broadcast, in addition to the Bundesliga fixtures, the German Supercup and the end-of – season promotion / relegation fixtures. Although it has been decided that Bundesliga International would make such matches available on a non-exclusive basis to local and FTA linear broadcasters in addition to OneFootball live broadcasts.

The collaboration was facilitated by the sports business agency SPORTFIVE, Bundesliga International’s media rights partner, with the agreement highlighting the goal of OneFootball to be “the ultimate destination for everything football and provide fans with a complete, flexible and affordable offering’.

Bundesliga International ‘s CEO, Robert Klein, added: “We want more fans to experience and enjoy the fast, attacking football of the Bundesliga and OneFootball’s highly engaged subscriber base delivers that audience throughout South America. We are excited to continue our partnership with OneFootball and make the Bundesliga freely available to millions of people across the region.”