Martial arts organisation ONE Championship earlier this month, revealed a multi-faceted global Facebook collaboration that includes the delivery of exclusive content on Facebook Watch, a Facebook Gaming channel where ONE’s top athletes can broadcast gameplay and gaming comments, and the addition of content from ONE Virtual Reality to the Oculus platform’s Venues app.
ONE Championship and Facebook have long partnered together to provide millions of fans worldwide with the most exciting martial arts content, leveraging the power of the internet.
The Facebook page of ONE currently reaches 25M+ followers, and in 2019 the organisation surpassed 5 billion video views of the website.
Hari Vijayarajan, Group CCO of ONE Championship said: “ONE Championship is committed to finding new ways to connect authentically with our fans and allow them to experience the stories of hope, strength, dreams, and inspiration created by our athlete superheroes.
“Our long-term partnership with Facebook has been instrumental in allowing us to build reach and audiences around the world. We are excited to expand our partnership and leverage the power of the Facebook platform, be that VR with Oculus, the rapid growth of esports and community gaming with Facebook Gaming, or simply non-stop action clips for Facebook Watch you cannot find anywhere else.”
Joyee Biswas, Director Sports Partnerships Facebook Asia Pacific added: “We’re thrilled to extend our partnership with ONE Championship as we grow our sports collaboration across our platform.
“Community is at the core of ONE Championship and we will continue to help them reach their audiences whether it is through premium content in Facebook Watch, or to our new engagement opportunities through Facebook Gaming.
“The announcement today to also bring content to the Oculus platform is testament to ONE Championship’s ability to anticipate where their community will engage and create a meaningful experience for fans.”