Olympic Entertainment Company AS (OEG) has announced that its flagship betting brand Olybet will become the national basketball association’s (NBA) official betting partner across Estonia, Latvia , Lithuania and Slovakia.
The collaboration will be promoted through more than 100 casino and retail locations across the country, and on the social and digital platforms of OlyBet and the NBA.
Furthermore, OEG will become the NBA’s free-to-play gaming network presenting partner, NBA Pick’Em, which will be based for the area.
Corey Plummer, Chairman and CEO, Olympic Entertainment Group said: “We are incredibly excited to partner with the NBA over the coming years. Lovers of basketball in our markets will now have more opportunities to engage with the NBA through live games and local events, social media and the best betting experiences in Europe.
“The limitless brand power of this partnership compels us to be more ambitious and more innovative than ever before and I look forward to bringing this future to our combined base of customers and fans.”
Under the terms of the agreement, OEG will use official NBA branding in Estonia, Latvia , Lithuania and Slovakia, in their land-based and digital sports betting offerings.
Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming at NBA, added: “We are thrilled to partner with OEG, a market leader in gaming resorts in the region. The timing of our partnership is ideal, given the unique opportunity in which NBA games will be live in European primetime every day during the seeding stage of the season restart.
“Our partnership will give OlyBet the tools to create the most authentic NBA betting experience in the region, providing another way for fans to engage with the NBA.”