The online casino and sports betting company OlyBet has teamed up with Serie A club ACF Fiorentina to expand its ties with European football.
OlyBet has been named the Viola’s official regional betting partner in Europe, and their logo will be prominently displayed at the club’s Artemio Franchi Stadium.
The OlyBet and OlyBet.TV branding will be visible on sideline LEDs across Europe and during home games played at the venue, thanks to digital overlay technology for geolocation of content that the club adopted at the start of the current season.
Corey Plummer, chair and CEO of Olympic Entertainment Group and OlyBet Group said: “We are very excited to begin this partnership with Fiorentina, its leadership, its players and most important, the fans. Fiorentina has a long tradition and strong ambitions for the future.
“The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe.
“A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”
Current Serie A position
Fiorentina are currently in fifth place in Serie A, behind Napoli, Milan, Inter, and Roma, with four wins and two losses.
The wins came against Torino at home and Atlanta, Genoa, and Udinese on the road, with defeats coming against Roma on the road and Inter at home by a score of 3-1.
Joe Barone, Fiorentina’s general manager, said of the partnership said: “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one.
“I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”