The Olympic Entertainment Group AS (OEG) and the National Basketball Association (NBA) have announced a new multi-year partnership to make their flagship betting brand OlyBet the NBA’s official betting partner in the region.
The exclusive collaboration, covering Estonia, Latvia , Lithuania and Slovakia, will be promoted at over 100 casino and retail locations in the country, and on the social and digital properties of OlyBet and the NBA. OEG will also become the NBA’s free-to-play gaming platform presenting partner, NBA Pick’Em, located for the area.
Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA said: “We are thrilled to partner with OEG, a market leader in gaming resorts in the region. The timing of our partnership is ideal, given the unique opportunity in which NBA games will be live in European primetime every day during the seeding stage of the season restart.
“Our partnership will give OlyBet the tools to create the most authentic NBA betting experience in the region, providing another way for fans to engage with the NBA.”
Corey Plummer, Chairman and CEO, Olympic Entertainment Group added: “We are incredibly excited to partner with the NBA over the coming years. Lovers of basketball in our markets will now have more opportunities to engage with the NBA through live games and local events, social media and the best betting experiences in Europe.
“The limitless brand power of this partnership compels us to be more ambitious and more innovative than ever before and I look forward to bringing this future to our combined base of customers and fans.”
OEG will use official NBA branding as part of the agreement through their deals for land-based and digital sports betting through Estonia, Latvia , Lithuania and Slovakia. OEG and the NBA will also work together on best-in – class practices for preserving NBA games’ reputation.
The 22 teams taking part in the restart of the season will play eight seeding games each from July 30 – Aug. 14 at the Walt Disney World Resort in Florida’s ESPN Wide World of Sports Complex. If a play-in is needed in either conference to decide the eighth playoff seed, it will be held Aug. 15-16. The NBA Playoffs’ first round of 2020 will commence on 17 Aug.