Sports betting odds comparison site OddsChecker has reported that a rebrand of its US-facing company is to be launched today. The move aims to ensure that its product range is better tailored to the needs of its US clients and will see changes in a variety of areas of the web, according to the company.
This will involve a restyling of the name of the odds comparison itself – from ‘Oddschecker’ to ‘OddsChecker’ – as a result of detailed app and consumer experiences.
Head of International product Craig Balsdon explained: “We have been working tirelessly to adapt our product and brand to serve the needs of our customers – both present and future – over the past nine months. As part of this we have undertaken multiple rounds of research with nearly 15,000 participants across the US to allow us to try to understand the needs of our users.”
Sam Eaton, Head of US Marketing, added: “Our focus will be educating US bettors on the importance of getting the best odds on every bet they place using our free platform and expert handicappers. We currently have 11 bookmakers on our grids with more waiting to be integrated and we are excited about working with more key partners as states continue to open up across America.”
Based on this study, OddsChecker US has been relaunched with not just a rebrand but a variety of new features across the platform, including Next Up Games – the next games to start and who’s offering the best price across spread, moneyline and total markets.
The reboot also sees the introduction of common bets and picks covering what’s current among OddsChecker users and who’s being sponsored alongside by their expert handicapers. This also features Top Betting Sites, enabling bettors to compare and sign up to sportsbook deals, or match featured sign-up deals with one of the choices from their handicappers.
👋Say hello to your brand new OddsChecker
👂 We’ve listened to your feedback
🧽 Cleaned up our site to improve your experience
— OddsChecker (@OddsCheckerUS) August 25, 2020