According to the latest data released by Oddschecker, this year’s Royal Ascot Festival attracted 21.6 percent more traffic during the week compared to last year’s edition.
Notwithstanding taking place under ‘unusual circumstances,’ Oddschecker reported that the festival’s ‘interest was clear,’ with an rise of 35 percent in associated registrations compared to 2019. The event was claimed to be ‘the biggest bet week in Oddschecker history’ alongside the rise in traffic.
As far as clickshare is concerned, bet365 created the highest number of clicks on oddschecker, driving 22 percent of clicks, down 3.9pp on the figure for 2019.
This was followed by Paddy Power, whose presence at the top of the clickshare rankings was equally felt at the Cheltenham Festival, where they also leapt above Sky Bet, according to Oddschecker, ‘rising 4.3pp versus 2019.’
Oddschecker attributed the success of Paddy Power to ‘generous sign up and existing customer offers,’ in addition to 154 seats during the week which, according to Oddschecker, ‘was ‘most of any operator and obviously rang true with oddschecker’s value orientated user base’.
Over the week, operators taking headline takeovers also saw a major upsurge, oddschecker said. The affiliate added: “Brands that had headline exposure saw a 40 percent increase in acquisition versus non-takeover days and an average of 2 million impressions per day. On takeover days, brands saw an average 5 percent uplift in affiliated turnover, 8 percent uplift in affiliated actives and 2.7pp uplift in clickshare.”