Oddschecker has revealed that the election night of 4 November 2020 was the highest day for traffic in its 21-year history, as the US election has dominated the news over the past few days.
The affiliate reported that the election night traffic was 19.4 percent higher than its previous highest day, which for the Aintree Grand National was 14 April 2018.
Commenting on the new record, Guy Harding, the Commercial Head of Oddschecker, said: “4 November was huge. We were seeing traffic, betting and registration levels more akin to mid-March.
“Once again these metrics prove the importance of oddschecker to both the punter and by definition operators alike. We really are the cornerstone to any operator’s marketing mix strategy in the UK.”
Donald Trump and Joe Biden’s presidential campaign has stayed on a knife edge, with no winner confirmed yet. Interest in US 2020 is 119 percent higher between 3-4 Nov 2020 compared to 2016, compared with 8-9 Nov 2016 when Hillary Clinton was pitted against Trump.
According to Oddschecker, the increased participation reflects the strong interest of the UK public in the election and ongoing ballot counting, with the affiliate reporting that the odds are ‘a crucial predictor of how the outcome will swing’.
Moreover, the US election has continued to be a very strong traffic year, with a positive impact on the May Google search update.
Royal Ascot pages saw a year-on-year (YoY) 19 percent rise in pageviews, Derby day 44 percent and the Premier League’s first eight game weeks 8 percent.