In a deal that aims to boost the operator’s authority in the UK market, Oddschecker has expanded its relationship with bet365.
Oddschecker lauded the expanded relationship in a statement announcing the multi-year deal, adding that bet365 has ‘formed a core part of the oddschecker grid proposition over the last two decades,’ having kept its’ position one status since 2006.’
Toby Bentall, Global Media CEO at Oddschecker, commented: “We are proud to secure another multi-year partnership extension with bet365, and so continue to provide our users with one of the best betting experiences out there via our integrated platforms.
“bet365 has consistently proved our most popular integrated brand from a user activity perspective, and the partnership has yielded significant mutual benefit for over fifteen years and counting. We expect to see this continue, particularly given the traffic growth oddschecker is experiencing with the recent Google search update.”
In addition to an offering based on competitive rates and location terms, the operator ‘s top grid position, sign up deals and overall user experience led to bet365 taking almost 25 percent of all oddschecker grid clicks during 2020.
At bet365, a spokesperson added: “We place significant importance on working closely with all of our partners, and look forward to continuing this long standing relationship with oddschecker.”