William Hill Review

william hill logo

William Hill is one of the most well-known names in the world of sports betting, having amassed a sizable customer base over the course of its existence. William Hill was founded in 1934 in London, England, and currently has a substantial presence both in terms of land-based stores and their immensely successful online platforms.

They started operating online in 1998 and now operate as one of New Zealand’s most popular online betting companies, as well as a London Stock Exchange listing. This William Hill review will look at why the William Hill sportsbook has remained popular for so long and why they have established themselves as one of the best betting sites in the industry.

Pros & Cons


  • One of the best sports betting sites around
  • Mobile app available
  • Many payment methods to choose from


  • No VIP club


Free Bets & Sign Up Offers

Almost all reputable bookmakers will offer special promotions to their customers, with a welcome offer intended to entice new players to open an account. William Hill is no exception, offering punters a registration incentive in the form of bet credits once they have established their own account.

Players who deposit and bet $10 on the William Hill sportsbook after completing the signup process will receive $30 in bet credits as part of this William Hill free bet promotion. These bet credits come in the form of two $15 free bets and a deposit bonus, both of which must be spent on a selection with odds of 1/2 or more. The two free bets have a 30-day expiration date, and payment method restrictions apply. Players must additionally sign up using the William Hill promo code P30 in order to receive these bets after completing the sign up and deposit process.

William Hill’s sports welcome offer has been around for a long time due to its popularity, and it’s unlikely to change anytime soon. It’s been a great strategy for them to lure new punters to join them and start betting on William Hill’s numerous sports betting markets. This bonus money balance can be used on any sport you like, as long as you follow the bet promotion’s terms and conditions.

As a sportsbook, William Hill is known for offering a wide number of sports and betting markets for punters to choose from, so you’ll have lots of options when it comes to deciding how to spend these two $15 bets. This is just one of the many William Hill bonuses and promotions offered to players.

Key Information

🔴 Site NameWilliam Hill Sports
💋 OwnerWHG (International) Limited
📊 MarketsCasino, Slots, Pokies
😘 Welcome OfferGet $30 when you deposit $10
💳 Minimum Deposit$10
🔥 LicenseView
📅 Founded1998
📪 Address

6/1 Waterport Place
GX11 1AA

🔗 Websitewilliamhill.com
😍 Sister Sites

STSBet Sports, 888 Sports, Ladbrokes

💰 Deposit Methods Visa, Mastercard, PayPal

Joining Instructions For William Hill

It takes only a few minutes to create a William Hill account, and it only takes a few minutes to become a registered player. Begin by clicking join in the top right corner of the home page, following which you’ll be prompted to fill out a series of personal information. Your name, date of birth, and address will be included. If you want to take advantage of William Hill’s welcome offer, make sure to use the promo code ‘P30’ at this step. This is something you’ll only be able to perform once, so be sure you get it correctly the first time.

After you’ve entered all of your information accurately and hit Join, you may browse the William Hill sportsbook at your leisure. We’ll remind you that in order to qualify for the two $15 free bets, your first wager must be at least $10 on a pick with odds of at least 1/2. After that, you have complete freedom to do whatever you want as you enter the world of online sports betting.


4.8Out of 5
4.8 rating
Everything you could want in an online sports book!

With a wide range of sports and betting markets, competitive odds, in-play betting and more, you’ll have hours of fun at William Hill. 

Our Scores






Markets & Betting Options

Customers of William Hill have an almost limitless number of sports wagering possibilities, with a wide range of bets and sports to pick from. There aren’t many other sportsbooks that can match the markets and betting opportunities that William Hill offers to its customers.

When you gamble with them, you will always have something to bet on, as well as some of the greatest betting odds available on events. A sportsbook’s success depends on its ability to provide a diverse range of alternatives, and we are confident that all players will be satisfied with what they have to offer.

American Football, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, E-Sports, Football, GAA Football, GAA Hurling, Golf betting, Greyhounds, Handball, Horse Racing betting, Ice Hockey, Lotteries, Motor Racing, Motorbikes, Poker, Politics, Pool, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, TV/Specials, UFC, Virtual World, Volleyball, Water Polo

Live Betting & In-Play

Live betting and in-play betting have grown commonplace on sportsbooks, and the William Hill sportsbook allows you to do both. In-play betting, for those who don’t know, is sports betting on events that have already started, with betting odds reflecting the outcome of the game at the time. William Hill offers several in-play markets across a variety of sports, and live betting events may be found on the sportsbook’s home page.

Along the left side of the home page, there is a quick link to all of the in-play markets, from which you can see every live event on which you may place a wager with William Hill. There were in-play markets available for football, tennis, snooker, cycling, basketball, table tennis, e-sports, and volleyball when we looked at this page, and there are many other major sports that you can bet on in-play when live events are taking place. Live betting and in-play markets are available to William Hill mobile and desktop customers.

Ongoing Promotions & Offers

Customers of William Hill can take advantage of a variety of continuing promotions and deals, in addition to the welcome offer, to get the most value while betting online. Promotions and offers are an important component of their sports betting operations, and they apply to a variety of sports, allowing punters of various levels of experience to profit from their knowledge of specific sports.

The following massive list of special promotions are all included on the William Hill site and available for punters to bet on today:

Acca Freedom – One Bet Boost, per customer, per day, on trebles or above (except horse racing and greyhound racing).

Top Price Guaranteed on selected Enhanced Odds – Online only. Comparison with selected bookmakers.

Get 3 Bet Boosts to use every day across Horse Racing & Greyhounds – 3 x Bet Boosts singles to use across horse racing and greyhound per customer, per day.

Extra Places on selected race meetings every week – Minimum runners will apply for enhanced place terms. Enhanced each way terms at 1/5 odds unless stated otherwise.

Best Odds Guaranteed on UK and Irish Horse Racing and Greyhounds – Max benefit $25,000 per customer, per day. Available on selected races/meetings from 10:00 on day of race.

Flash Odds on selected events every week – Stake limits apply. Limited availability.

Get 10% of your in-play losses back as a Free Bet on Cricket and Tennis – 10% net losses on tennis/cricket bets for the previous week/each week paid as a free bet. In-play only. Single bets only. Max $100 free bet available every week. Free bet expires after 4 days.

Get Double #YourOdds on selected events every week – Stake limits apply. Limited availability.

VIP Promotions & Player Rewards

VIP clubs and player incentive programmes are common at casino sites, but not so much at sportsbooks. On their sportsbook, William Hill does not have a VIP club, however, they do at the William Hill Casino. You will be eligible for special promotions, deals, and awards that are not available to normal casino players.

If you’re looking for a sportsbook player rewards system, though, you’ll be dissatisfied with this aspect of the website. The Sky Bet Club is an example of a sportsbook player rewards programme, in which users who deposit and spend at least $25 each week are rewarded with a $5 free bet to use on-site. The ten percent of your in-play losses as a Free Bet on Cricket and Tennis offer is the closest William Hill has come to this type of promotion at the moment. When compared to some of its competitors, William Hill may be lacking in this area.

Casino, Slots & Bingo At William Hill

If you’re looking for anything other than sports betting, you might try your hand at other gambling goods. You may use your sportsbook account to access all of William Hill’s other products, including casino games, scratch cards, bingo games, table games, and slot games. William Hill Poker is also on the lookout for poker players, and the site also has a live casino area.

Each of these items has a large selection of games to pick from, with its casino featuring all of the most popular games such as roulette and blackjack. At the William Hill Casino, you may also try your luck at slot machines. Having an additional type of betting available from a single firm is a really valuable tool, and the William Hill portfolio of games is rather good. Customers at William Hill can also earn a bingo bonus, a games bonus, and much more benefits by playing a variety of games. If you want to take a vacation from sports betting for a time, William Hill provides plenty of other game genres to keep you occupied until you’re ready to return.

Play on Mobile & App

William Hill has a mobile app that gamers can download right now. It is one of the most popular sports betting applications on the market, and it is free to download. Not only can you grab the William Hill sportsbook app, but you can also acquire the casino, gaming, and Vegas apps right now. The William Hill sportsbook app has a 4.6 out of 5-star rating on the Apple App Store, with over 18,000 ratings, indicating that it is well-liked by people who have downloaded it.

To use the William Hill app, all you need is a registered account with the bookmaker, from which you can sign in and start betting right away. If you choose not to have the app downloaded onto your device, you can play it on William Hill mobile via your web browser. With an altered user design, their mobile site will contain all of the same betting markets and offers as their sports betting app.

If you’re going to gamble on your phone, we recommend downloading their sports betting app. This is due to the fact that it allows you to rapidly access your account and place bets in the most efficient manner possible. The user experience built by William Hill left us incredibly satisfied, and we believe it is one of the best sports betting applications on the market. This is an app that all mobile bettors should have on their devices.

Payment Methods & Depositing

There are numerous methods for depositing and withdrawing funds from your account, allowing you to play with a large number of people. As a bookmaker, this is a very helpful feature, and William Hill allows you to deposit via a variety of debit cards, credit cards, e-wallets, cash transfers, and other methods. We’ve included all of the William Hill payment methods that punters can use to top up their account balance below:

  • Visa
  • Mastercard
  • Maestro
  • PayPal
  • Skrill
  • Neteller
  • WebMoney
  • Yandex Money
  • Visa Qiwi Wallet
  • ecoPayz
  • Apple Pay
  • Fast Bank Transfer
  • EPS
  • Euteller
  • POLi
  • SafetyPay
  • Sofort
  • Trustly
  • Giropay
  • Paysafecard
  • Neosurf
  • William Hill Cash Direct
  • Todito Cash
  • Bank Transfer
  • Bank Cheque

Is William Hill Trustworthy?

William Hill is licenced by a number of the most reputable organisations in the gambling industry, giving them one of the most reliable options available. The United Kingdom Gambling Commission (UKGC) has granted them a licence to operate in the United Kingdom, and only the most trustworthy and legitimate bookmakers and casinos are granted licences. If you have any doubts about a bookmaker’s legitimacy, check to verify if they are regulated by the UK Gambling Commission to ensure that they are a reliable source.

The Gibraltar Betting and Gaming Association, which is the official Gibraltar Gambling Commissioner, is also a member of William Hill. William Hill US was founded in 2012 and is licenced by the Nevada Gaming Commission. Being a part of the Nevada Sports Betting scene has only served to strengthen their global footprint, and they are only likely to expand further.

Customer Support

Contact a member of William Hill’s customer support staff if you have any issues with your account. When it comes to contacting their customer support team, there are several options available to you, but our favourite method is to use their live chat service. This service is open 24 hours a day, seven days a week, so there will always be someone available to talk to via live chat. This is the quickest and most efficient method of resolving account issues, enabling you to concentrate on having fun on their site.

You can also email their customer care team as an online player, and this portion of customer assistance is available 24 hours a day, 7 days a week. On the customer service website, they can be contacted by email. If you need to get in touch with them for account verification or documents, send an email to verification@willhill.com. Customers of William Hill stores should email customerhelp@williamhill.co.uk, which is open Monday through Friday from 09:30 a.m. to 21:30 p.m., Saturday from 08:30 a.m. to 21:30 p.m., and Sunday from 11:00 a.m. to 18:00 p.m.

You can also call William Hill at 08712 444 666 for horse racing commentary on certain races. Unfortunately, due to the impact of the Coronavirus, you are unable to reach William Hill’s customer service staff via phone at this time. They used to have a phone number, and if it returns in the near future, we’ll update this page. Overall, we were pleased with the alternatives available to players through their customer support team, despite the fact that many other sports betting companies do provide telephone support.

Language Support

You can choose from a variety of language options on William Hill, allowing you to view the site in your preferred language. Players from all around the world can now access the site and find what they’re looking for in their own language. Players can choose from the following language support options: English, German, Japanese, Greek, and Russian are some of the languages spoken.

By selecting the ‘English’ link in the top right corner of the home screen, you can change the language displayed on the screen. After that, a drop-down menu with English, German, Japanese, Greek, and Russian will appear below, allowing you to select your chosen language to be displayed on screen. This is a good selection of language assistance options, though we’ve previously found that other bookies, such as Bet365, provide more.

William Hill Summary

When you take a closer look at William Hill, it’s easy to understand why they’re regarded as one of the best bookies in the industry. Their betting selections and markets are powerful enough to compete with any of their competitors, and their welcome offer is low-risk and high-reward.

There’s a huge selection of banking alternatives to pick from, giving you the freedom to deposit and withdraw money whenever you want, as well as a great selection of ongoing promotions and deals open to all players. Additionally, if you want to take a break from sports betting for a bit, there are a variety of other gambling possibilities available to you.

When it comes to William Hill’s drawbacks, we’re really picky, and one of them is the lack of a telephone customer care option. Other bookmakers have also provided extra language alternatives for their players to choose from if they so like.

Still, these are minor quibbles in the broad scheme of things, and we would strongly recommend William Hill as a must-have account for sports bettors. If you prefer to bet on the go, it’s also worth noting that William Hill has one of the best and most popular sports betting apps available.