EU Gambling Market Rises As Punters Turn To Mobile Betting

The European Gaming and Betting Association (EGBA) has announced an 11% increase in Europe’s online gambling industry, with the UK comprising 32.4% of the market.

Based on market data published by the EGBA in collaboration with H2 Gambling Capital, gross gaming revenue rose from € 20 million in 2017 to € 22.2 million year-on-year in the business expansion.

EGBA General Secretary Maarten Haijer commented on the data: “Europe’s online gambling market continues to show a strong demand-driven growth and a switch to mobile devices.

“But its increased popularity reinforces the need for more consistent and strong consumer protections and industry standards across all EU countries.

“The current situation of diverging and sometimes conflicting regulations in EU countries is detrimental to consumers, authorities and operators alike.”

EGBA represents bet365, Betsson Group, GVC Holdings PLC, Kindred Group PLC, MRG, and ZEAL Network, which together had a total of 121 licences for online gambling in 20 EU countries.

The latest data reports a ‘record-high online gambling share’ of the overall European gambling industry, with online gambling activity producing € 22.2bn GGR, representing 23.2% of the total EU gambling market–up from 21.2% in 2017.

57% of online bets were placed on a device, while 43% of online bets were placed on phones and tablets –a 39% increase over 2017. The move highlights a noticeable shift towards growing use of mobile devices for betting.

Sports betting was the most popular online gambling operation at 42.5 per cent of the total EU market share, worth € 9.4 billion GGR, followed by casino games at 32.4 per cent, or € 7.2 billion GGR, lotery at 12.6 per cent, € 2.8 billion GGR, poker at 5 per cent, € 1.1 billion GGR, bingo at 4.3 per cent, € 1 billion GGR and other games with a market share of 3.2 per cent of € 700.00 GGR.

The annual data collection covers the EU online gambling market as a whole and EGBA member companies–including market value statistics, transactions, players, sports, consumers, licencing and compliance.