The newly formed SI Sportsbook will be able to use Nuvei Corporation’s Instant Bank Transfer payment option thanks to a partnership with 888 Holdings, an online betting and gaming company.
SI Sportsbook, a sports betting platform that integrates with SI’s sports news, analysis, and betting information, was launched by 888 in collaboration with Authentic Brands Group, the owner of the Sports Illustrated brand.
Meanwhile, consumer deposits on the platform will be powered by Nuvei’s Instant Bank Transfer technology, which will provide real-time bank account financing.
SI Sportsbook, Sports Illustrated’s first foray into online sports betting and igaming in the United States, will debut in Colorado first, followed by Indiana, Iowa, and New Jersey, with more states to follow in the coming years.
Philip Fayer, Nuvei’s chair and CEO said: “Providing customers with the most convenient, secure, and fast payment experience is at the core of what Nuvei does.
Best-in-class user experience
“We are excited to partner with 888 to provide an iconic brand such as Sports Illustrated the ability to launch strong into the US sports betting and igaming market, improving its player acquisition strategy through our best-in-class user experience, state-of-the-art risk management and instant payments.”
Through Nuvei’s platform connection with Plaid, SI Sportsbook customers will receive access to nearly 11,000 financial institutions in the United States.
Consumer transactions are fully validated by Plaid’s user-initiated bank account verification, and Nuvei performs sophisticated risk management checks. Additionally, Nuvei’s unique platform includes conversion-enhancing tools such as one-click deposits for repeat players.
Yaniv Sherman, SVP head of US at 888 said: “Following the announcement of our strategic partnership with Sports Illustrated, we are thrilled to offer Nuvei’s innovative services to sportsbook fans.
“With high-growth opportunities across the US, it’s important for us to deliver a first-class betting and gaming experience which includes a diverse suite of payment options.
“Partnering with Nuvei enables us to enhance the player experience and further the position of SI Sportsbook as a cutting-edge platform in the market.”