NSoft Target African Market Through Dedicated Sales Managers

Patrick Alike and Aluwani Mukhudwana are two of the new dedicated sales managers targeting the African market for new prospects for NSoft.

In 2019, both Alike based in South African Republic (SAR) and Mukhudwana, who operates from Nigeria, were added to the company’s team.

Ivan Rozić, SVP Global Sales & Business Development at NSoft confirmed: “The African emerging market has been in NSoft’s focus for quite some time.

“In order to better explore possibilities that African iGaming market offers, NSoft has expanded its business operations team with two more dedicated sales managers settled in SAR and Nigeria.”

This strategic decision has led to a better understanding of the broader African market and to penetration in two new markets: Ethiopia and Burundi, Rozić said.

Two retail betting operators in Ethiopia are in the final stage of integrating NSoft’s pre-match and in-play sportsbook operated by Betradar’s Managed Trading Services (MTS), which will be complemented by a web platform to be used for ticket generating.

Rozić also added: “It is always exciting to enter new markets, new countries. You basically have no formula for it – one has to do all research on market, trends and all define legal issues prior to any serious negotiation with potential clients.

“Thus, we are pleased to have additional sales forces on site that can quickly get into the matter and to respond with ease to any request of existing or potential clients.”