NOVOMATIC Acquires HERO For Greentube eSports Entry

The NOVOMATIC Interactive division has acquired esports betting provider and blockchain pioneer HERO in a move that will see Greentube joining the esports sphere.

Austria-based HERO was created through its blockchain-powered esports platform, which enables players to create their own competitions and compete against each other on the result of games, with the goal of disrupting the online betting industry.

Cutting out the middleman

Without the intervention of bookmakers’ environments, the HERO esports network cuts out the middleman and encourages esports players from all over the world to challenge other enthusiasts. The proprietary virtual token of the supplier, HEROcoin, serves as the network currency to ensure that all transactions are transparent and stable.

A user base of over 300,000 players is now available on the website. The HEROnetwork is designed to be used for any kind of pooling, betting, fantasy, or poker schemes, as well as esports.

For the first time, the acquisition will see Greentube move into the sphere of esports and blockchain and will greatly diversify the large product range of the supplier.

What was said…

CFO/CGO at Greentube, Michael Bauer, said: “At Greentube, we aim to hold a leading position when it comes to adopting new trends and technology, and with HERO’s unique products, we have acquired an innovative and exciting business that will see us move into uncharted territory. The esports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with HERO.”

Paul Polterauer, HERO CEO, said: “Our objective has always been to change the nature of online betting and bring innovation and new technology into the sector by offering something completely different. Our products challenge the old concept that the house always wins and instead let users build a community that better benefits them. Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube, we will be able to reach new heights.”

Philip Peinsold, CTO at HERO, said: “Our HEROnetwork was created to challenge the conditions and lack of transparency and trust that we see with traditional betting systems today. Through our blockchain technology, we have succeeded in our objective to revolutionise the betting market and to bring back the social element with the peer-to-peer approach. Greentube shares our vision to innovate the industry, and we are thrilled to now join forces. Together, we will continue to evolve our products and offer players something different.”