Novibet Takes Microsoft Azure Partnership To Next Level

Novibet is taking its Microsoft Azure cooperation to the next level, which the operator believes will help it expand its global market position.

Novibet noted that since making the switch to Azure in March, Microsoft had aided in the company’s digital transformation.

Novibet’s Chief Technology Officer, Sotiris Haritos, stated: “Our target for moving to Microsoft Azure was twofold. First, we wanted to address the more pressing needs of adjusting to the growth we were experiencing, as at some point, it was clear that we had outgrown our infrastructure in our shared datacentre. 

“Secondly, as we were looking at the future, we wanted to have exactly this kind of flexibility we are currently enjoying and to be able to spin out different environments in a completely automated way and have the infrastructure work for us and not the other way around. This is exactly what we have achieved with our move to Azure.”

Continuous innovation

Novibet stated that it is “banking on continuous innovation from Microsoft to support its development today and the company’s product visions for tomorrow” as a result of their relationship.

Microsoft’s 24/7 engineering network assists Novibet’s day-to-day operating teams in providing the best underlying technological maintenance through their relationship.

Novibet also uses Azure’s microservices, which allows the betting company to tailor its systems architecture to match market-by-market scaling demands.

Peace of mind and stability

Haritos continued: “What we’ve seen is exponential growth. The amount of growth that we have seen is really significant. Furthermore, we have peace of mind in terms of platform stability with record KPIs and service level objectives. Also, the most important thing for our DevOps teams, is the visibility of the whole technology stack, something that we did not have before moving to Azure.

“So now we have a complete visibility of the network stack, of hardware resources, of practically everything. And that enabled us to be entirely aware of everything that is going on in our platform, giving us confidence for our day-to-day operations, as well as for our long term plans. Not to mention the optimisation of our reaction time on different client demands. We are quicker to grow. We are quicker to scale up or scale out. 

“Moving to Azure was definitely a big milestone for the company as a whole. It was very well received, and the benefits of this migration were acknowledged immediately by everyone. 

“For our end users, everything was transparent and seamless, and at the end of the day, they were able to enjoy faster and more reliable services, which obviously contributes to the better user experience that we’re always aiming towards at Novibet.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.