Novibet Integrates Allsported Trading Solution

By integrating the AllSported trading solution across its entire sportsbook digital portfolio, Greek betting group Novibet will increase its horseracing market provisions and risk management capabilities (website and app).

AllSported racebook

The bookmaker agreed to deploy the AllSported racebook as its leading solution for its horseracing markets’ pricing and risk management.

Global horseracing solution

Launched in 2019, AllSported is the customised global horseracing solution developed to revitalise racing markets for bookmakers by the triumvirate of Racing Post, TXODDS and Banach Technologies.

The advantages of Novibet will see the AllSported API secured by its racing markets, built on the latest push technology, eliminating any price latency in racing markets.

In addition, by providing insights and content provided by the expert Racing Post team, used by most tier-1 operators, Novibet will improve its day-to-day racing inventory.

Official horseracing trading partner

Dimitris Argyriou, Novibet Business Development Manager said: “We are delighted to announce – after a long selection process – AllSported as our official horseracing trading partner. We are excited that AllSported and Racing Post will help us to increase our presence in the UK and I strongly believe this partnership is a huge step in the right direction.

“Our promise to deliver unique content paired with one of a kind odds will be kept by adding AllSported’s horseracing expertise and experience to our arsenal and increasing our portfolio with international racing. We’re incredibly confident that the final result will be best in class, creating the optimal, go-to alternative for racing betting.”

Main product upgrade for 2021

As the operator aims to broaden its footprint within the saturated UK betting industry, Novibet targeted AllSported’s integration as a main product upgrade for 2021.

AllSported Head of Trading Partnerships Alan Casey, addressing the new partnership, said: ‘We’re really excited to partner with Novibet. They’re a very progressive company making huge strides and we look forward to helping them gain a foothold in the UK marketplace.

“Towards the back end of last year they were sweeping awards across the board at SBC and EGR so we’re delighted they’ve chosen to partner with AllSported. We’re incredibly confident that combining AllSported, Racing Post content and the award-winning Novibet platform we will be able to deliver the best Racing product out there.”