Online casino and sports betting operator Novibet, after entering a content distribution agreement with Playson, has improved its igaming offering.
As a result, Novibet will include a range of slot titles from the online casino software developer, including Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its new Solar King release.
In addition, the operator would also benefit from access to the supplier’s integration-free suite of interaction tools that have been developed to increase player retention significantly.
Nick Bachas, chief business development officer at Novibet said: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.
“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.”
With Novibet ‘s operations in the UK, Italy and Greece set to launch the supplier’s content, with additional EU markets to follow in the near future, the deal sees Playson expand its audience scope across Europe.
Blanka Homor, Playson ‘s sales director, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.
“Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.”
Signed, sealed, delivered! We’ve just inked a content distribution deal with Novibet.
— Playson (@PlaysonOnline) October 6, 2020