Sportsbook in Asia Former England international Joe Cole has been appointed as Nova88’s new brand ambassador.
Nova88 invited Cole as an ambassador, noting that the former Premier League player has the “perfect pedigree and experience” to have “expert insight on domestic, European, and international football” through the relationship.
To celebrate the relationship, Nova88 will announce a series of videos showing the ex-Chelsea and Liverpool midfielder being interviewed by former Sky Sports host Olivia Wayne.
Popular and astute pundit in the game
Nova88 remarked: “Joe enjoyed an illustrious playing career having played in three World Cups, won three Premier League titles and played in a Champions League final. He is now proving to be one of the most popular and astute pundits in the game.
“A wonderful player and a great character, we are delighted to have Joe as Nova88’s brand ambassador.”
Cole, who is now 39 years old, was revealed at a Nova88 PR launch day, with the betting firm posting a video of him ‘signing’ a deal and doing several trick shots.
In the video Cole said: “It’s great to sign for Nova88. They’re an ambitious and passionate team with big plans. I’m looking forward to giving you insights on European, Premier League and international football.”
Cole, who retired in 2018 after working as Chelsea’s academy coach, has partnered with a variety of publishers and operators, including JOE Media, with whom he published a podcast last year.
He’s also served as a football pundit for BT Sports, where he became “one of the most popular” faces on the circuit.