The Football Index has donated its shirt sponsorship to the Young Gamers and Gamblers Education Trust (YGAM) for Nottingham Forest and Queens Park Rangers.
QPR will wear a special edition shirt for their London derby against Watford on 21 November, marking Safer Gambling Week while Nottingham Forest will wear shirts for their game on 24 November against Bournemouth.
By wearing a shirt that prominently features the YGAM logo, the teams will support the work the charity does. Furthermore by making a £5,000 contribution, Football Index will support the charity.
Mike Bohan, Football Index Co-Founder, commented: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm.
“We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”
This latest announcement follows the campaign introduced earlier this year by the Football Index, which saw it launch a new Nottingham Forest Football Club Gambling Awareness Initiative, promoting the importance of safer gambling and helping to inform football fans in local communities.
Daniel Bliss, YGAM’s External Affairs Director, added: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm.
“This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”
Now in its fourth year, Safer Gambling Week is an important part of kick-starting the national dialogue on the importance of responsible gambling.
Nottingham Forest Chief Commercial Officer David Cook said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity.
“It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Euan Inglis, Queens Park Rangers Commercial Director, concluded: “In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”