As the Norwegian gaming monopoly unveils a deal with Swedish providers Genera Networks and Greentube, Norsk Tipping has further improved its online casino offering.
Genera has been named as Norsk Tipping’s only new partner following a public procurement process, which it says was undertaken in “competition with industry leaders.”
Subsequently, from early next year, Genera Networks and its Novomatic digital division sub-contractor will provide the company with casino titles, as well as other online games.
Hans Erland Ringsvold, Norsk Tipping’s head of gaming operations, said: “We are very pleased to add Genera Networks and Greentube as suppliers of digital content to the Norwegian players and continue our long partnership.
“Their portfolio is a good match, and we look forward to providing our players with their diverse collection of world-famous titles for many years to come.”
The deal is valid for up to eight years with an approximate value of EUR 25 million, with the first launch incorporating some of the most profitable titles from the VLT operations of Norsk Tipping, which is said to mark a significant phase in the omni-channel strategy of the operator.
CFO/CGO at Greentube, Michael Bauer, commented: “After four months of hard work on this tender together with our partners at Genera, it is a significant achievement to win the contract against a strong line-up of competitors.
“Norsk Tipping is a well-respected name in the industry that needs no introduction. Being chosen as the only new provider to supply their online casino gives testament to the quality of our portfolio and reinforces our position as a market leader in igaming content.”
Since the first contract to supply VLT material was awarded more than 10 years ago, Norsk Tipping, which has run the raffle game Nabor under a Genera licence since 2015, has been a customer of the company.
Rickard Strömberg, CEO at Genera added: “Our unrivalled success with an average market share of 64 per cent in the Norwegian VLT market, our understanding of the Norwegian player and our longstanding partner Greentube ensure that Norsk Tipping will have the best online games in the coming years.”