Nolan Bushnell, who made a fortune building a large video game company that set the stage for a whole new era of at-home entertainment, will use his talents and skills, the same assets that made Atari great, to help a casino game producer increase its market share. The man in charge of the Atari 2600 is working as a consultant for Synergy Blue.
At the recent Global Gaming Expo (G2E) in Las Vegas, Synergy Blue and Bushnell have been side by side. Georg Washington, CEO of the group, acknowledged the working relationship without going into much detail, merely explaining that the experience of Bushnell is already critical in shaping the future of Synergy Blue.
Washington explained: , “I love to design games. It’s interesting, I had a career in which I kept being pushed into the CEO role, and what happens when you’re CEO is as the company gets big, you’re spending all your time with accountants and attorneys. And they’re not nearly as much fun as the engineers and the artists.”
G2E was Synergy Blue’s platform to highlight four of its latest games, including two match games, a shooting game, and a racing game. In total, in response to a study conducted earlier this year, the company showed off 14 new games at the event which found that casinos can become more profitable if they sell games that are more comparable to arcade-style games and less like conventional slot machines.
He asserted at G2E, “Naming what we do skill-based gaming is just a terrible idea. We are skill-influenced. So, we’re really chance-based with skill influence. No different than video poker or Laguna Beach back in the day, which predates your video poker.”
If the study results are correct and games in the arcade style are the future, there is something else to remember. A separate study reveals that the prospect of online casinos means that arcade-style games must be built into virtual gambling halls. Washington is mindful of this and is actively pursuing the two principles in a healthy balance.
He explains, “From my perspective, we are looking in the online world not only as using our content and pushing it out there but also looking at how do we bridge that gap. I think that’s sort of a magic sauce item as well. If you can find a way to bring online into casinos, you got a winner.”